One of the reasons Penguin offers books as a fundraising opportunity is for this very reason.
No parent I have spoken with actually enjoys having to beg people to buy the freddo frogs, in fact most parents I know have come to loathe the horrid little things.
It sounds like there are some great unique and healthy/practical fundraising options out there, just that the organisers are too lazy to look for them.
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Reading this article, I wondered about the logistics of selling donuts for fundraising, and I figured that to get the donuts to the stall for market time (assuming 9am) the seller would likely have to have purchased the donuts the day before.
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